How we disrupted conventional event formats and designed innovative solutions, driven by a fresh strategic perspective.
Grupo Multiplan
Shopping Centers, Real Estate & Entertainment
Governance & Strategy
COCREATE Advisory
Strategic Innovation in Event Formats and Customer Experience
Strategic co-creation immersion by IN.SIGHT for the leadership of ParkShoppingBarigüi (Multiplan) and their agency partners, bringing in external market specialists to disrupt conventional event models and craft actionable innovation templates.
How IN.SIGHT transformed Grupo Multiplan's challenge.
How collective intelligence and the IN.SIGHT methodology unlocked decision-making and sustainable execution:
The Challenge at Grupo Multiplan
ParkShoppingBarigüi leadership and their agency needed to break away from traditional event paradigms.
The challenge was designing innovative solutions grounded in a fresh strategic perspective.
The Solution & IN.SIGHT Facilitation
In a two-day immersion, we applied the IN.SIGHT methodology, uniting the client, agency leaders, and five external market experts.
We mapped systemic perspectives to refresh thinking and developed tangible prototypes of groundbreaking event concepts.
Results & Sustainability
We consolidated the solutions into actionable templates ready for immediate execution.
The delivery is sustainable because collective intelligence created genuine cross-team alignment and decisive operational guidance.
What Was Agreed and Delivered
Tangible prototypes of innovative event and customer experience formats
Actionable implementation templates for immediate execution by operations and agency teams
Immersion and Cocreation in Action
Exclusive IN.SIGHT visual tools and facilitation
Innovation immersion with PKB executive leadership and creative agency
Collaborative ideation of non-conventional entertainment and foot-traffic experiences
Rapid prototyping of experiential concepts and technical-financial feasibility checks
Visual mapping of visitor journeys and engagement flows inside the mall
Consolidation of practical templates for immediate execution by operations teams
Strategic FAQs regarding the Grupo Multiplan Case
What was the dynamic of the innovation immersion with ParkShoppingBarigüi?
Over two intensive days, IN.SIGHT applied its proprietary methodology to unite mall leadership, creative agency directors, and five handpicked external specialists. The facilitation mapped systemic perspectives to invigorate strategic thinking and prototype novel event formats.
What tangible outcomes emerged from the project?
We consolidated co-created concepts into structured operational templates ready for immediate rollout, giving operational managers and creative partners complete execution clarity.
